10 years ago, Craig and Anthony were looking for an ethical brand.
Luckily, they found NATULIQUE. A professional salon brand with ethical standards on a level they had never seen before. It was a perfect match with their own personal values.
At this point in time, the salon industry was starting to wonder about the effects of ammonia, PPD and parabens. Nobody really knew about the consequences of using these ingredients. Yet.
But starting up a new business was hard. The first month, the turnover was £7,95. But suddenly it all turned. More and more NATULIQUE products were coming out in the UK, and the response from the salons and their clients was amazing.
Today, their business continues to grow, and they can proudly present their NATULIQUE UK Earth Salon. An all-natural and ethical salon concept.
Their story is a great example of how passion and a belief for change will lead to success.